A Lover’s Day Love Story
Bienvenidos, young lovers! Today, Barcelonians – and even some of us across the Atlantic – celebrate La Diada de Sant Jordi, known as “The Day of Lovers.” Often thought of as a Latin Valentine’s Day, this occasion is typically celebrated with the exchange gifts – roses for women, books for men. Roses are a longtime tradition and have been associated with this holiday since medieval times, book-giving however reflects a modern day marketing twist; in 1923, a clever bookseller thought to promote this holiday as a way to honor the simultaneous deaths of two great literary figures: Britain’s William Shakespeare and Spain’s Miguel de Cervantes, both deceased on April 23, 1616. Being the publishing capital of the Spanish-speaking world, Barcelona swiftly adopted this double punch of literacy and love.
Cheers to all the lovers!
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